YouTube Media Lab
We actively manage channels in English high-CPM markets and the Polish niche — testing retention beats, hooks and packaging.
- MrX CRIME / Archiwum MrX
- Map of Marvels (mystery)
- AsiaExpatGuide
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Indicative low reach (30d)
✨ Async YouTube Shorts studio • 14-day pilot • no calls
MRX Digital — Async YouTube Shorts Studio
MRX Digital — Async YouTube Shorts Studio
a MrX Creative Studio
YouTube Shorts, thumbnails & KPI reporting for brands, creators & local services.
Turn one recording into 6 YouTube Shorts, CTR-tested thumbnails, SEO publishing and a weekly KPI report – fully async, zero meetings.
+28%
Avg. watch time lift
+2.1 pp
CTR lift (A/B)
6
Shorts per pilot
48–72 h
Turnaround
YouTube Shorts outcomes we deliver
Real, measurable changes after 14-day pilots and monthly retainers for YouTube channels.
+28% avg. watch time
Retention-first edits and pacing for YouTube Shorts and long-form video.
+2.1 pp CTR lift
Two thumbnail concepts per video, A/B-tested weekly on your channel.
1 long → 6 Shorts
6 clips from every long recording (YouTube, Instagram, TikTok).
48–72 h turnaround
Fast, async process with clear scope and fixed pricing.
Studio network — MrX Creative Studio
We don’t just sell deliverables — we test hooks, formats and CTR angles across our own network first, then bring the winners into client work.
PixiePinesPress
Playful web design studio building conversion-ready sites for kids’ brands, pet shops and creators — perfect to link from Shorts.
- One-page & 5-page sites
- Async, email-only workflow
- Funnels that match Shorts traffic
MRX Digital Services
The operational arm: Shorts, thumbnails, publishing and KPI reporting — with a documented, repeatable system.
- 100% async, no calls
- CTR + retention-first process
- Fixed scope, fast delivery
How it works — MRX TRACER YouTube Shorts workflow
In 7 steps we go from topic ideas to published long-form video, 6 YouTube Shorts and weekly KPI snapshots – fully async and KPI-first. You get actual lift in CTR and retention, not just edits.
T — Topic
Pick winners
We shortlist topics with search and recency potential plus strong hooks – so every video has a real chance to perform.
R — Research
Smart, light prep
10 title and hook options + an outline with planned retention beats, so we know exactly where to win attention and where to pay it off.
A — Assets
Collect brand kit
We collect your brand kit once: logos, fonts, music licenses, EN/PL preferences for voice-over, caption style and b-roll guidelines.
C — Cut (long)
Hook ≤ 7 seconds
Hook in the first seconds, tight pacing, minimal unnecessary motion, chapters and end screens prepared –
edited for watch time, not just aesthetics.
E — Repurpose
1 → 6 Shorts
Punch-ins, auto-captions and SFX; platform crops for YouTube Shorts, Instagram Reels and TikTok so one recording becomes a full Shorts pack.
R — Edit + Thumb A/B
Weekly A/B tests
Two thumbnail concepts per video; we A/B test and publish with SEO, tags, chapters and UTM so you see what drives CTR and watch time.
What you get
CTR and watch-time lift, 6 Shorts per long-form video, A/B thumbnails, SEO publishing and a weekly KPI report – all without meetings.
What we do as your Shorts studio
Hook-first scripting, editing, captions, A/B thumbnails, descriptions and chapters plus UTM-based posting, so every upload fits into a clear YouTube growth system.
Productized YouTube Shorts services
Pick what you need. Clear scope, turnaround and pricing for Shorts, thumbnails and publishing.
Long → 6 YouTube Shorts
Hooks, captions, punch-ins, sound design.
- 6 Shorts from one long YouTube video
- 2 revision rounds (standalone; 1 inside Pilot)
- 48–72 h turnaround
CTR-driven YouTube thumbnails (A/B)
2 concepts + A/B test. Data, not guesswork.
- 2 thumbnail concepts per video
- A/B tests on your YouTube channel
- Report & next steps
Publishing & KPI reporting
SEO titles/tags/chapters, weekly reporting.
- YouTube SEO + publishing
- KPI dashboard
- Actionable, specific recommendations
YouTube Shorts case studies
Highlights from recent 14-day pilots. Demo cases are clearly marked. Results differ by niche and starting point.
Geo Shorts + GBP
Weekly batch of 8 Shorts tied to local search terms and seasonal offers. Thumbs reused as IG covers, GBP posts added.
- +2.4 pp CTR (A/B winners)
- +26% average watch time
- +15% profile actions on GBP
Supplements launch (Demo)
UGC-style Shorts from a long demo + two thumbnail angles per drop. SEO chapters, pin and end-screen tests.
- +31% 7-day views vs baseline
- +2.0 pp CTR lift
- 48–72 h delivery cadence
Thought leadership
Long → 6 Shorts with quote hooks and motion-light edits. Bundles for title/thumbnail A/B, weekly KPI loop.
- +22% avg. watch time
- +1.8 pp CTR lift
- 2× Shorts output from the same long
Similar YouTube results for your channel?
Start a 14-day pilot and get a free Loom audit (4 min) with 2–3 Shorts + thumbnail ideas for your niche, including indicative impact on CTR and watch time.
Before/after — YouTube thumbnails & KPI
We test YouTube thumbnails weekly and publish with UTM tracking. This shows how a small A/B lift compounds into extra clicks and watch time.
Thumbnail A/B tests
Variants side by side with one clear change – angle, text or color – so you know exactly what increases CTR.
Visuals are demo-only; real performance depends on your niche, offer and baseline.
YouTube KPI preview
Compact Looker snapshot you receive weekly – easy to drop into Slack or forward internally.
Channel KPI — last 7 days
YouTube
Shorts
A/B thumbnails
CTR (avg.)
6.3% · +2.1 pp
Watch time 30s
72% · +28%
Clicks to site
1.9k · UTM: youtube / desc
Replace
video_slug with a short, hyphenated title.
Pricing for YouTube Shorts, thumbnails & publishing
Start with a 14-day pilot. If we do not see movement in your YouTube KPI, you simply do not continue.
Prices shown exclude VAT. Invoicing available in USD or EUR.
Pilot
6 Shorts + 2 thumbs (A/B) + Publishing + KPI.
€349 ex VAT
- 48–72 h turnaround
- 1 revision round
- Weekly YouTube KPI
★ Recommended
Creator
2 longs/month → 12 Shorts • 2 thumbs A/B • Publishing + Looker KPI.
€790 /mo ex VAT
- SLA: 48 h
- 2 revision rounds
- Priority slots
Brand
4 longs/month → 24 Shorts • 4 thumbs A/B • Distribution (YT/IG/TT) • Monthly retention audit + roadmap.
€1,290 /mo ex VAT
- SLA: 48 h
- Priority support
- Quarterly review
Local packs & add-ons
For local businesses without YouTube, our MINI Local pack delivers 8 Shorts per month (IG/TikTok/Google Business), 1 thumb A/B, geo-targeted hashtags and a posting calendar starting from €490/mo ex VAT.
Long-form and extra distribution options can be added on top of any plan. Mention MINI Local or add-ons in your briefing and we will tweak the pack.
Planner: YouTube Shorts volume → indicative reach
Simple, non-binding estimator to plan your first 30 days with YouTube Shorts. Real results depend on niche, baseline and creatives.
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Indicative high reach (30d)
Model: reach ≈ Shorts × (800–2500) adjusted for CTR/AVD vs baseline.
Example: 12 Shorts, 5k subs, 4.5% CTR, 65s AVD → 30-day reach ≈ 9k–25k views.
Take a screenshot of these numbers and attach it to your brief – we will build your first 30-day YouTube plan around it.
Free Playbook (PDF, 12 pages)
YouTube topics, hooks, thumbnail checklist and a 30-day plan for your niche.
We send a link to /playbook.pdf. No spam, you can unsubscribe any time.
After reading it you can request a free Loom audit and we will tie it to your channel.
What YouTube clients say
"We finally have a repeatable system to turn one recording into Shorts and thumbnails that really move the numbers."
Owner, boutique gym (NL)
"Clear briefs, async feedback and weekly KPI snapshots. It feels more like a product team than a classic video editor."
Founder, DTC supplement brand (DE)
"We went from random posting to a tight content plan with Shorts, long-form and CTR tests. The channel is now building real momentum."
B2B coach (UK)
About MRX Digital
MRX Digital is a KPI-first YouTube & Shorts studio run by a solo performance marketer and editor. I test hooks, formats and thumbnails on my own channels first and bring the winners into client work.
I am based in the Netherlands and have lived in several European countries. I travel frequently in Asia and plan to move there long-term, so MRX Digital is set up as a remote-first, async-only YouTube studio – no calls, everything documented, clear deliverables.
If you value deep focus over meetings and care more about watch time, CTR and consistency than flashy edits, we will probably work well together.
MrX Creative Studio is a brand umbrella that includes MRX Digital and PixiePinesPress.
How I work
- Hands-on with scripting, editing and analytics – no layers of account managers.
- Comfortable in both English and Polish for scripts, captions and VO briefs.
- Async-first workflow that fits both European and Asian time zones.
- Clear scopes, flat monthly pricing and KPI reports you can forward internally.
- Actively running multiple YouTube channels and testing formats before they reach clients.
Also need a website for your brand or channel?
Shorts, thumbnails and KPI are one side of your funnel. If you also need a simple, conversion-ready website for your kids brand, pet shop or creator studio, I also run a small web studio called PixiePinesPress.
PixiePinesPress builds playful, async-first sites that plug straight into your YouTube, Etsy or email list – no calls, clear scope and a 7–14 day launch window.
PixiePinesPress — playful web studio
- One-page and 5-page sites for kids, pet & creator brands.
- Etsy / KDP / product hubs you can link from Shorts.
- Async, email-only · EN / PL / NL · EU-based.
FAQ
Who owns the files and licenses?
You do. We deliver project files and export masters, and we work with properly licensed music and assets.
How do revisions work?
Pilot: 1 round • Creator: 2 rounds • Brand: 2 rounds. Structural re-edits stay within roughly 20% of the original scope.
Exact turnaround time?
Shorts and thumbnails are usually delivered within 48–72 hours. Long-form video takes 4–9 business days depending on the package.
What is included in the KPI report?
CTR, 30/60s retention, A/B winners, clicks to website via UTM links and concrete next steps.
Can you also publish for us?
Yes — titles, tags, chapters, end screens, pinned comment and UTM links are part of the publishing service.
Data & privacy
Async-first and GDPR-friendly. One feedback thread, least-privilege access to accounts.
Do you also work in Polish?
Yes. We can handle scripts, edits and captions in both English and Polish, including EN and PL voice-over options.
Is MrX Creative Studio a company?
MrX Creative Studio is a brand umbrella. MRX Digital is a trade name of a sole proprietor based in the Netherlands.
Ready to increase your YouTube CTR & watch time?
Request your free 4-minute Loom audit below.
Email hello@mrxdigital.io or leave your brief.
Send your brief and within 24–48 hours you receive:
• a short Loom audit (±4 min) of your YouTube channel or site
• 2–3 Shorts + thumbnail angles we would test first
• indicative impact on CTR and watch time for the first 30 days.