Plan • Brand • €1,290/mo ex VAT

Brand — YouTube as a performance + brand channel

4 long-form videos per month → 24 Shorts, 4 A/B thumbnail tests, distribution across YT/IG/TT and a monthly retention audit + roadmap. Built for teams that want YouTube to drive both awareness and revenue.

Ideal for DTC, SaaS and service brands with launches, campaigns and multiple stakeholders — but limited in-house creative capacity.

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4 longs
per month
24 Shorts
YT / IG / TT
4×
Thumb A/B tests
Monthly
retention audit

What’s in the Brand plan

A multi-channel, KPI-first system for brands that already invest in content — but want a predictable engine for growth, not just disconnected videos.

4 longs → 24 Shorts

We turn your monthly recordings, webinars or shoots into a library of shorts and highlights.

  • 6 Shorts per long-form
  • Hook-first edits & captions
  • Cutdowns for YT, IG Reels, TikTok

Creative + testing system

We treat titles and thumbnails as experiments, not one-off design tasks.

  • 4 thumbnail A/B tests per month
  • Title frameworks aligned with your brand
  • Clear learnings you can reuse in campaigns

Distribution & retention audits

Beyond uploads: we help fix the “leaks” in your funnel and audience journey.

  • Publishing across YT/IG/TT
  • Monthly retention audit (30s / 60s / end)
  • Roadmap: what to test next month

How we work with brand teams

We plug into your existing marketing stack with a light async process. One owner on your side, one lane for feedback, clear KPIs per quarter.

Step 1
Alignment & baselines
We review your existing content, KPIs and upcoming launches. Together we define success metrics (CTR, retention, assisted revenue) and constraints (brand, legal, assets).
Step 2
Monthly creative rhythm
We set a simple rhythm: recording windows, handoff deadlines, delivery slots for Shorts and thumbnails, and a single async thread for all feedback.
Step 3
Distribution & QA
We upload or prepare all assets with titles, tags, chapters, end-screens, pinned comment and UTM — following your brand and legal checklist.
Step 4
Monthly retention audit
Once per month we deep-dive your top videos: drops, spikes, audience paths. You get a short Loom and a written summary in plain language.
Step 5
Quarterly roadmap
Every quarter, we recommend what to double down on (angles, hooks, formats) and what to retire, informed by data — not taste.
Step 6
Optional: cross-team sync
If needed, we align with performance or brand teams async, so Shorts and videos support launches, lead gen and paid campaigns.

Who this is for

  • DTC brands running ongoing ads & promos
  • SaaS and B2B service brands with regular launches
  • Marketing teams that need a “YouTube squad” without extra headcount

How we collaborate

  • One main point of contact on your side
  • Async-first: one feedback lane, no recurring calls
  • Monthly and quarterly summaries you can paste into internal decks

Talk about the Brand plan

Email hello@mrxdigital.io or send a brief via the form — we’ll reply within 24–48h with a proposed setup and first 90-day focus.

Mention “Brand plan” and share links to your channels and current KPIs (CTR, watch time, conversions). We’ll respond with a short Loom plus a concrete proposal.

🔒 GDPR-ready ⏱ 24–48h reply 📁 Zero meetings
Priorities
Tip: share a few recent videos (wins + misses), your main offers and any internal KPIs we should align to.
Talk about Brand plan