Case study: Local Gym (NL)

Geo-targeted Shorts with IG covers and Google Business Profile posts to convert local intent.

Approach

Weekly batch of 8 Shorts mapped to local search terms and seasonal offers. Thumbnails doubled as IG covers. Added GBP posts and chapters on long form.

  • 8 geo-targeted Shorts / week
  • IG cover A/B (title punch + price tag)
  • GBP: post + Q&A refresh

Results (14 days)

  • +2.4 pp CTR (A/B winners)
  • +26% average watch time
  • +15% profile actions on GBP
  • 48–72h delivery cadence

* Ranges reflect typical pilots. Results vary by niche and baseline.

Start a similar pilot

What we delivered

  • Hook scripting + captions (burned-in)
  • IG-first framing + cover export
  • Local hashtag set + posting calendar

Stack

  • Premiere Pro + motion light
  • Canva thumbs (A/B)
  • GBP posting & insights