Case study: Local Gym (NL)

Geo-targeted Shorts with IG covers and Google Business Profile posts to convert local intent.

Approach

Weekly batch of 8 Shorts mapped to local search terms and seasonal offers. Thumbnails doubled as IG covers. Added GBP posts and chapters on long form.

8 geo-targeted Shorts / week
IG cover A/B (title punch + price tag)
GBP: post + Q&A refresh

Results (14 days)

✔ +2.4 pp CTR (A/B winners)
✔ +26% average watch time
✔ +15% profile actions on GBP
✔ 48–72h delivery cadence

* Ranges reflect typical pilots. Results vary by niche and baseline.

Start a similar pilot

What we delivered

Hook scripting + captions (burned-in)
IG-first framing + cover export
Local hashtag set + posting calendar

Stack

Premiere Pro + motion light
Canva thumbs (A/B)
GBP posting & insights