Case study: Creator/Coach (UK)

Long → 6 Shorts with quote-hooks & motion-light. A/B bundles for titles & thumbnails and a weekly KPI loop.

Approach

We built a thought-leadership format: tight long-form episodes with pull-quotes extracted into Shorts. Each drop shipped with two bundled titles & thumbnails for rapid A/B iteration.

1 long + 6 Shorts per episode
Quote-first hooks, chaptering
Title & thumbnail bundles (A/B)

Results (14 days)

✔ +22% avg. watch time
✔ +1.8 pp CTR lift
✔ 2× Shorts output from same long

* Ranges reflect typical pilots. Results vary by niche and baseline.

Start a similar pilot

What we delivered

Research + script polish
Motion-light overlays + SFX
KPI summary w/ next steps

Stack

Premiere Pro, AE (captions)
Canva/PS thumb bundles
Sheets dashboard (CTR/WT)