Case study: B2B SaaS (EN)

Approach

Biweekly long‑form releases sliced into 6 Shorts each. A/B testing on thumbnails, KPI cards informed next topic selection.

Results (14 days)

• +1.9 pp CTR
• ＋18% average view duration
• ＋11% session watch time
• Reduced time‑to‑publish by 35%

* Ranges reflect typical pilots. Results vary by niche and baseline.